Mumau Web Marketing | Syracuse Web Design

THE CLIENT:

ProCraft Interiors Inc.

THE PROBLEM:

As a start-up interior design company located in NYC, the firm needed a fresh-looking basic web presence and a customer-oriented blog.

MWM'S SOLUTION:

We helped ProCraft develop its initial marketing strategy, ultimately forming a cohesive message that embodies the company. Hoping to demonstrate to customers that the company's high-quality contracting work was much more than what you get from a "guy who works out of his truck," we crafted graphics, copy and photographs into a web site that demonstrates ProCraft's attention to high-quality work. Visitors and potential clients will perceive ProCraft in its proper light, leading to sales contacts made through an informational questionnaire.

THE CLIENT:

The Spa at 500

THE PROBLEM:

The Syracuse-based massage therapy center’s site had grown unmanagable, and needed a solid framework from which to do its own maintenance..

MWM'S SOLUTION:

Along with renovating the spa’s web site’s look, we included a blog section that would allow the Spa at 500 to keep its clients in the loop. We also engaged in small but effective social networking-based marketing campaigns in order to increase awareness of the site. Web video work and email marketing also helped guide viewers to the redesigned site. Specialty features on the site, such as e-commerce and online appointment scheduling, have also assisted the spa with its daily operations.

THE CLIENT:

Professional Victims

THE PROBLEM:

Syracuse, NY indie rock band Professional Victims needed a site to get the word out to fans and stay in touch through social networking.

MWM'S SOLUTION:

We incorporated the edgy art from the album's artwork design in a custom web site layout for a Wordpress template. The simple content management system allows the band to post photos, videos, band news and other information to the site using the easy-to-use CMS functionality of Wordpress. Simple sales links to digital media outlets give the band's fans a way to purchase their albums, while social networking connections give fans a direct line to contact the band.

THE CLIENT:

Forensic Panel Blog

THE PROBLEM:

The Forensic Panel, a group of forensic scientists led by Dr. Michael Welner, needed technical assistance with a Wordpress blog design.

MWM'S SOLUTION:

Wordpress is a great system for robust blog sites. Using a graphic design completed by The Forensic Panel, we created a custom Wordpress template for The Forensic Panel to fit within the Wordpress system. We also worked with The Forensic Panel to build a logical content structure for the group's blog system. The site is linked to social networking hubs, which will help promote the site's content and increase brand exposure for The Forensic Panel.

THE CLIENT:

CNY Jazz Central

THE PROBLEM:

The client's previous site used an outdated CMS, and the organization needed to take control and redefine its again web presence.

MWM'S SOLUTION:

We worked on a budget to spruce up, simplify and streamline CNY Jazz's web design, creating a fresh look that facilitates easy navigation and browsing. Given the organization's need to promote its many events throughout the year, we built a custom events calendar for the not-for-profit, and added some fun features, like a front-page image carousel to highlight those events. We also tutored the client on how to best manage its content using the Drupal CMS, and helped set up and lay out a variety of information pages on the site.

THE CLIENT:

Todd Hobin

THE PROBLEM:

The legendary Syracuse rock star wanted to better communicate with his fans with an online journal, while showcasing his work.

MWM'S SOLUTION:

We set Todd up with a top-notch blog, which incorporated a “tags” system to better allow his fans to read the kinds of posts from their favorite musician that they were most interested in reading. We revamped Todd’s online merchandise system for selling his CDs, and added a new feature to the site to allow Todd to easily upload songs for his fans to hear. At the same time, we reinvented features from his previous site, such as an online gallery of his artwork.

THE CLIENT:

Soon Beauty Lab

THE PROBLEM:

The NYC-based salon had developed a clean, beautiful graphic design, and simply needed a programmer to turn it into a WordPress site.

MWM'S SOLUTION:

In some cases, Mumau Web Marketing can simply serve as a "code monkey" during the end-phase of web development projects. In this case, Soon Beauty Lab had already commissioned a beautiful, simplistic graphic design for its web presence, and they needed a web developer to turn it into a "real" web site. We used browser-compatible HTML5 techniques to turn the dream into a reality, inexpensively and on a time budget.

THE CLIENT:

Emerson Park Pavilion Project

THE PROBLEM:

The project needed a face on the web, as well as a way to share news with interested readers and display project images.

MWM'S SOLUTION:

With the assistance of the marketing firm Cowley Associates we compiled a simple but solid web presence for the project. A unique blog, which links PDF newsletters to its clients, suits the workflow of the park's marketing agents, and allows for rapid transmission of monthly newsletters. Along with a sleek design complimentary of Cowley, and a concise message portrayed through its structure, the site functions well to communicate with the public at large as well as to potential investors.

THE CLIENT:

Luttinger Associates

THE PROBLEM:

Margaret Luttinger's human resources consulting firm needed a marketing identity and a brochure web site.

MWM'S SOLUTION:

We coached Principal Margaret Luttinger on some basic techniques she could manage herself in order to integrate social network marketing techniques with her web presence. In combination with an informative blog that keeps members of her industry up to date, the site will serve well as an attention getter, a sources of news revolving around the firm, a social networking hub, and a conduit to further contact.

THE CLIENT:

Hobin Studios

THE PROBLEM:

The studio’s web site had been a subset of pages on another site. We needed to give the recording studio its own, strong online identity.

MWM'S SOLUTION:

We designed a site from scratch for the Baldwinsville-based studio, using strong images and simple visual design to highlight its Earthy, artistic personality. The studio hoped to speak with its current clients about the ever-changing modern world of recording, and so we set up the basics of an online community with the client. At the same time, we gave the site the ability to showcase the studio’s case studies to potential clients.