You Should Play Leapfog with New Web Services

POSTED: Friday, July 22, 2011, 11:46 PM • RETURN • ALL ARTICLES

There is a business problem specific to the creation of web sites. That problem is, namely, time.

Time, almost necessarily, is on the side of the technology that drives the internet. And although that might mean your next web project may take a little longer than expected, that is a good thing.

We web developers, although aparently sometimes sleepy and overdosed on Cheetos and Gatoraid, are always learning.

You should be going with the indefinite flow of popular web marketing techniques. That's because there is no other way.

Cloud computing (Editor’s note: It’s “The Grid,” people!). HTML5. jQuery. Google+. These are all amazing, new technologies, having ditched their eggshells for the real world in the first half of 2011.

Facebook. Twitter. iPad. iPhone. Drupal. Joomla. Wordpress. These are the foundational elements that have led to the fruit of last year’s labor.

The differences in thematic elements between just two years of World Wide Web history are vast, and progress among the young, technologically minded, free-spirited beings of the world is ever increasing. Social technologies largely "light-bulbed" in the minds of many-aged web users, while even the techies made serious advances in the kingdom of Geektopia. Though much of the web-specific technolgical improvements made upon the WWW during the past 2-3 years have been significant, the past 180 days or so have been nearly mind-shattering in speed.

When you decide that your company is ready to invest in the truly special and admittedly daunting calling of web marketing, you must realize that there is an ever-changing climate of web activity evolving right before our very eyes.

Web projects, for example, on the scale of Facebook.com itself have taken – for all anyone knows at this point – the combined efforts of individuals on the scale of hundreds of thousands of hours.

At the same time, companies in New York City and in other major urban centers have harnessed the spirits and energy of their environment with the fluidity and empiricism of the web even on vastly smaller scales.

Single-man startups in the Big Apple abound, all aided by smart technology. Those who know the most about business forgo the classified and go straight for the electrified jugular of the Web.

Give us a buzz to help you with your next web development endeavor to find yourself in THAT league.

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