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MUMAU WEB MARKETING • WEB SITE DESIGN AND DEVELOPMENT

MUMAU WEB MARKETING IS A SYRACUSE-BASED WEB STRATEGY AND
DEVELOPMENT FIRM. GIVE US A CHANCE TO TALK TO YOU ABOUT YOUR
WEB MARKETING NEEDS OR LEARN MORE ABOUT WHAT WE DO.

For what it’s worth, Mumau Web Marketing is, essentially, a “national” company. We’ve worked with clients and companies in outside of San Francisco, New York City, even North Carolina. Trouble is, we’ve never had to leave the comfort of our own office chairs to do so.

But as reported upon in this recent New York Times web article, more and more workers in the digital world (these generally include web developers, graphic designers, copy writers and search engine optimization experts, among other more specific skill sets), are coming out of their respective technology caves and are sharing common office spaces.

Why? Because two heads are better than one, of course.

Although we currently have our own office space in the beautiful, historic University Building on East Washington Street in downtown Syracuse (check out the site of our landlords, the Washington Street Partners, for more information about the historic renovation work they are doing), we have in the past similarly cohabitated with like-minded individuals for the purpose of business, without necessarily formal partnerships. We just like the office we're in now, better (it's got a great view!)

There are a few great reasons as to why we enjoyed working in the same space with others rather than as a lone wolves on our home office computers. Great ideas come from face-to-face conversations, as does a stronger daily routine and the general fun of being able to chip into an office basketball pool or having lunch together.

But the phenomena should also say something to potential web clients about the nature of web work today: it’s specialized, and it doesn’t always fit business models of the past. Outsourcing work to firms like Mumau Web Marketing will help to fill holes in your company’s work flow. And if experience has taught us anything, it’s that no matter the size of a company, its needs for the web are often best met by outsiders who can work in collaborative fashion in order to complete projects effectively and efficiently.

It’s something to think about if you ever consider hiring a full-time web “guy” on staff: it really might not be the most efficient way of meeting your digital needs. Perhaps that one guy, were he a freelancer, able to choose his own team of tech friends, and manage your projects using his own methods, would save you time, money and frustration.

Regardless, the sign of web geeks blinking heavily due to their first contact with sunlight in a decade,  is an indication that in the near future more and more technology “collectives,” such as the one discussed in the New York Times, are likely to become more and more common. It’s all but inevitable that the many small web firms that do the world’s web work will eventually congeal and begin to work together more and more, even—gasp!--in RL!