MWM USER ACCOUNTS • Log in • Register • Forgot your password?

MUMAU WEB MARKETING • WEB SITE DESIGN AND DEVELOPMENT

MUMAU WEB MARKETING IS A SYRACUSE-BASED WEB STRATEGY AND
DEVELOPMENT FIRM. GIVE US A CHANCE TO TALK TO YOU ABOUT YOUR
WEB MARKETING NEEDS OR LEARN MORE ABOUT WHAT WE DO.

It would be very hard to believe that not one of the MIT computer scientists tasked with the creation of ARPANET, the research-minded, first few strands of what we now call the World Wide Web, hadn’t thought, “Hey, wait a minute! I bet I could sell my rare collection of stuffed squirrels with this thing, if only enough people could view it!,” in the midst of his manic programming.

Hence e-commerce, or the direct sales of goods and services over the internet, was born, and it has been one of the first truly useful purposes of the technology, even before any of us heard AOL’s zingy catch-phrase, “You’ve got mail!”

But products arrayed on “shopping cart” sites, as they are sometimes called, are not sold on their textual name, well-written description, technical specifications or even their pricing alone.

It isn’t difficult to argue that the primary thing that brings an online sale home is the effect of a well-executed, “eye-popping” photograph, the likes of which litter sites like Amazon.com, Ebay.com and countless other e-commerce hubs.

We are now so accustomed to seeing well-done photographs of the products we buy online that we take for granted the fact that product photography is one of the most directly human connections we maintain with web sites: from real life to a photographer’s eye to yours.  

This month’s Mumau Web Marketing video blog gives owners and operators of e-commerce web sites a simple method to photograph their own products on a budget, while still achieving professional, eye-catching effects of photos common to the large, corporately owned sites.