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If you haven't been keeping up with your tech news, you might have missed that Microsoft and Google have been going head-to-head for the past few months.

First, Microsoft released a supposedly "smarter" search engine, called Bing. Check it out for yourself to see if you think it's an improvement over Google. Keep in mind that Google is heavily favored in that matchup.

As a result of the skirmish Google has since announced that it will soon release a new operating system based on its proprietary browser, Chrome. Microsoft, the company that has pioneered Windows for decades, seems just as likely to win that match.

In the midst of all of this, a few news stories, such as this one from examiner.com, seem to imply that Microsoft is laughing at Google's efforts, and perhaps reasonably so. Chrome has not caught on among Web users yet, and to propose that their proposed sister operating system will compete with Windows seems a bit preposterous.

Significant to those who would hope to open up a web site soon is the underlying philosophies that are the real contenders in the battle. Wired.com has released a news story that provides an overview of the match, but long story short is that Google hopes to employ a strategy that relies on distrubuted Web advertising to succeed via its Google Adsense program.

On the other hand, Microsoft's brute-force approach to computing attempts to make consumers an offer they can't refuse in the form of the most compelling operating system on the market.

Underlying these strategies is a sort of large-scale version of the open-source versus proprietary software approach. Although Google's services don't neccessarily actively invite users to join in the development process, its more transparent nature mirrors the open source philosophy, as opposed to Microsoft's more closed-shop mentality.

It will be interesting to see who emerges in these battles, and you can be sure that Mumau Web Marketing will report more news here as the story unravels. In the meantime, sit back and watch the fireworks, and be on the lookout for ways that the battle will end up helping you as a web site operator.